Artists and makers
Lets get down to business
6 April 2017
A short while ago I saw a little debate on Facebook. A textile artist was asking for advice. How should she 'sell her work more successfully'? How did others find Etsy (or Folksy) or were they using other platforms to sell their work.
The little debate also then touched upon the sort of work she made - 'stuff to sell' or 'art for it's own sake'.
And this got me thinking - and boy is this a big subject.
What is the difference between Art and Craft? If you follow that previous link, there is a wonderful comment from Tracy Fiegl "Comparing art to craft is like comparing philosophy to engineering: they're two seperate ways of looking at the same thing. To me art is communication of an idea or an emotion, while craft is the physical manipulation of material. An object can easily be both, either or neither."
I very much like that definition.
Meanwhile, this debate (the difference between Art and Craft) has been raging for decades. I remember hearing a presentation by Grayson Perry talking using the analogy of setting sail on the ocean of Art from the estuaries of Craft. There is a sailing analogy here. The implication is that it is safe in the Craft environment. You can hone your skills, and maybe even be pretty successful but the Ocean of Art is a big leap of faith - a leap into the wider environment. There may be more risks but there could also be more reward. And its s a less structured environment - un-chartered waters if you like. (By the way, I really wanted to share that with you, but I have hunted across YouTube and the internet and just can't find the clip I am referring to!)
Now, I am not sure if this analogy is helpful to everyone. For me, though, I find it a very useful way to think about what I am doing.
I go through phases where I am quite happy splashing about in the estuary of craft. I am doing a little series of lampshades at the moment. They are pretty, they are functional, they are fun to make and I hope they will also be commercially well received. But, do you know what - they are not 'art'.
For me, art demands an intellectual rigour that you don't need to apply when just doing 'craft'. This is where the estuary/ocean analogy is so helpful. You don't need great navigation skills to cross the estuary but you do to cross the ocean.
But, it doesn't matter if you are in the 'estuary of craft' or the 'ocean of art' - you still need to take a professional approach to your work if you intend to sell it. (If you are on the Gosport Ferry - a 4 minute trip across Portsmouth Harbour - you still want to know its a professional operation and that you are not going to be getting wet half way across because someone forgot to pump the bilges! )
So, rank amateurs - time to up your game.
Now, confession time - I am a bit of a rank amateur.
But I recognise this in myself. And it is because I have a full time day job. I could do much more to sell my work, but boy, do I need more hours in the day or the ability to function on only 3 hours sleep.
But that is not an excuse - just a realisation of "Iam where I am".
I have mulled over the Etsy/Folksy problem. Should I go with them or perhaps another e-commerce platform? Well, I could take a day or two out, improve my photography and set up my online shop.
But I have to be honest with myself. It's not just about the time taken to create the sales environment in the first place. I am not sure I would be able to process orders very quickly. In the fast 21st Century world, I need to recognise that people expect a fast turnaround. They place an order and they expect it to be despatched that day - professionally wrapped and presented for it's onward journey, perhaps with little touches like ribbons or 'thank you' cards etc. So, while it is very tempting, in all honesty I don't think an online e-commerce platform is right for me.
So, how am I going to sell my work?
I have decided - I need to focus on a few selected face to face events each year.
And it would be great to find another gallery to take my work. I don't mind paying the commission for someone else to provide the post sales service.
So for 2017 I am doing two Open Studios ( Bucks Open Studios in Milton Keynes, and Hampshire Open Studios with my great friends Rob and Andy, in Gosport) and The Workshop Sale in London in December.
But what about a gallery?
I have sold through a gallery before - with mixed success. 'Mixed' because I think the gallery was finding its way. I would like another gallery who could stock my work from time to time, but not demand 're-stocking. This is simply because the day job ( which I do love and which pays some significant bills) means that I cannot always guarantee being able to meet deadlines. I wish I was super human - but I'm not. I need my sleep and my dogs need their walks!
But while I was mulling over all of this, The Golden Hare Gallery in Ampthill helpfully published a blog post for artists about approaching a gallery with your work.
This is a very useful blog. 10 very useful tips and an insight into the working of a successful gallery. And here are the ten tips for approaching a gallery.
1. Research the Gallery
Yep - totally agree with this one. Your work has to fit. And you have to have some confidence that the gallery owner will like it. There are quite a few independent galleries around, but many I would not approach. The aesthetic is just wrong.
2. Find out about their application process
Well that makes sense really!
3. Look at the type of work they sell
Yes, agree with this too - like point 1.
4. Research their artists
And again ( if your work does not fit there is just no point wasting your or the gallery owners time)
5. Pricing
This is a very sensible point. And one I'm very sensitive too. I will always have one price for a piece of work. I'm never going to fiddle about varying prices because of gallery commission. The work has its value, as does the service provided by the gallery.
6. Framing
Now this is a very tricky one. If you look at the Golden Hare website you will see that Este Macleod (and indeed the other artists stocked there) have a consistent style of framing - and that framing is customised for each and every picture (though I do think that Este Macleod may use standard canvas sizes).
Now this one is a dilemma for me. I always used to pay for individual framing (and indeed still do if the pieces are 'one off' specials') but for other work, particularly the stitched monoprints which usually retail for between £35 and £50 to commission unique frames for each and every work would be just uneconomical.
So, for a lot of my work, I do buy ready made frames (though not, it should be said, IKEA frames). I understand where Laura is coming from on this one, but I have to be pragmatic and sensible on this. For now, at least, I will keep on using the bought frames I use.
Now this one is a dilemma for me. I always used to pay for individual framing (and indeed still do if the pieces are 'one off' specials') but for other work, particularly the stitched monoprints which usually retail for between £35 and £50 to commission unique frames for each and every work would be just uneconomical.
So, for a lot of my work, I do buy ready made frames (though not, it should be said, IKEA frames). I understand where Laura is coming from on this one, but I have to be pragmatic and sensible on this. For now, at least, I will keep on using the bought frames I use.
7. Can you keep up with demand?
Good question! And I have covered this above. I need a gallery that would be relaxed about my sporadic bursts of activity.
8. Location
This would be a lovely problem to have, galleries clamouring for your work. Not a problem for me just now! But it makes sense. Be careful and sensitive to the fact that galleries have to make a living too.
This would be a lovely problem to have, galleries clamouring for your work. Not a problem for me just now! But it makes sense. Be careful and sensitive to the fact that galleries have to make a living too.
9. Ask other artists
This is a lovely tip - make sure the gallery is not all smoke and mirrors and that they treat their artists fairly.
This is a lovely tip - make sure the gallery is not all smoke and mirrors and that they treat their artists fairly.
10. Be Selfish
And finally, I love this one. It has to be a partnership. You need a gallery to be batting for you too - one that makes an effort to represent your work professionally.
What fabulous advice. Do go and read Laura's original Blog and, while you are there, have a look around the gallery too.
Phew - that was a long one. Well done if you got down here to the bottom. Do tell me what you think.
"Transformation" and an explanation
2 October 2016
Gosh, dear reader!
SaveSaveSaveSaveSaveSave
Do you feel all abandoned and unloved?
I admit I've been a bit absent here in Blogland. I've been busy elsewhere on the wonderful World Wide Web, but a bit absent from here.
Let me explain!
But before I do, let me tell you where you can find me elsewhere on the web ( which is a bit presumptuous of me - do you want to find me elsewhere on the web?)
I'm on Facebook here.
It's a bit of fun and frippery originally set up by the lovely Annabel Rainbow before the equally lovely Laura Kemshall persuaded her to focus her efforts on Through Our Hands. If you're on Facebook ( yes, I know!! I know! But hey, it's a great place to share stuff) then come on in and grab a cuppa and a piece of cake and let's have a chat about all things basically lovely and quilty and arty.
And as if that isn't enough I also manage The Workshop Sale page on Facebook for my lovely friends Rob and Andy.
And then there is Mix3d Stitch! Ok, so I share this with Jane and Yvonne but it still needs a bit of maintenance and love and care (presence on the web is a bit like gardening - it all needs regular maintenance!)
Which brings us onto the main reason why I have been a bit absent here.
But before you do, an explanation.
You'll remember Bucks Open Studios - and the Gallery at Christ the Cornerstone?
Yes?
Well we booked the same space for another exhibition to run over Milton Keynes Art week and for the month of October. We being Mix3d Stitch.
And this one was an open call - we sent out invites ( you may have even been included) and curated this fabulous exhibition.
Let me show you around. (You might want to get a cuppa - there are quite a few photos!)
These first two are by Maliheh Zafarnezhad, an MK based mixed media artist. "All my Wounds are From Love' - above and 'Hide It" below.
Upcycled Poole Pottery - they made such beautiful shapes; reworked by Rob.
Here is one of mine!
Jenny Leslie - Ruin and Regeneration.
Detail of a lovely piece by Yvonne - also of Mix3d Stitch.
Another one of mine - this is a triptych. It is an up cycled old map (inherited from my father).
We were so lucky - Catherine Lawes agreed to submit some work.
And local quilter and stalwart of the Contemporary Quilt group, Margaret Pratt.
We had such amazing support at the Preview evening - over 60 people I think!
The embroidery in the ring is from Jenni Mills in Australia.
Deborah Cooper's quilt. She is a local quilter based in Milton Keynes.
From Spring to Autumn by Sue Vincent.
Pots by Margaret Pratt.
And so chuffed to have this fabulous tea set from Sue Trevor.
A lovely quilt from Jane Charles - another of the Mix3d Stitch group.
Embroider by local embroider Dilys Seddon.
Beautiful Cyanotypes by Yvonne Elliott.
Embroidery by Margaret Pratt.
Bees from Heather Talbot based in Canada. (this is a truly international exhibition!)
Waddesdon Manor
26 June 2016
Friday was a day of very mixed emotions.
On the one hand my lovely friend Andy, of Rob and Andy, celebrated his birthday (which was actually the day before, but details, dear reader, details!) by inviting me to join them for a day at Waddesdon Manor House.
On the other hand, we Brits (by a very narrow majority it has to be said) determined to leave the EU and hurl ourselves into what could be decades of catastrophic economic turmoil. And if I am honest, I feel a significant number of people who voted out did so on the basis not of the economics or the politics related to being out of Europe, but out of a basic underlying level of 'soft' racism, for want of a better term.
Don't get me wrong - all racism is wrong, but I mean that people have been whipped up into a frenzy relating to immigration without having any clear idea of what that means and envisage something completely divorced from reality!
And I am very sad about all of that.
But this is a blog about life and art - so lets get back to the art.
And it might make us all feel a bit better!
So, to my shame, while I had heard of Waddesdon I had never been there, despite the fact that it is only about half an hour from my old 'home from home' at Winslow.
And it has permanent gallery space housed in the old stables, which this summer is hosting an exhibition by the ceramist Kate Malone.
Again, my complete ignorance, because despite my close friendship with Rob and Andy, themselves ceramists, I was in blissful ignorance of Kate Malone.
And she makes spectacular pots! And works with wondrous glazes.
She has put together an exhibition 'inspired by Waddesdon' - I'll come to Waddesdon later, but for now you just need to know that it houses a wonderful collection of Sevres Porcelain. There is a wonderful little film on Youtube documenting the making of this collection.
I am reliably informed by my friends that Kate Malone is known for her glazes. And the inside of this magnificent jar demonstrates that perfectly.
And she puts lots of texture on the outside of some of her pieces.
This one is decorated with transfers taken from books in the Waddesdon collection.

As well as the larger cultural pieces, there were smaller pieces very much influenced by the sort of pottery the servants would have been using. These I found very accessible and appealing.
And these two beauties, highly textured, were the centrepiece of the exhibition.
And I loved these smaller textured jars.
So on to the house, set in rather Italianate gardens, you are bused in on a courtesy bus.
The house is like a french chateau in the middle of the English Countryside. We got wet in the gardens (so much rain this June!)
It is very beautiful, but a bit, well, sad.
The house, despite it's appearance, was built by Ferdinand Rothschild in the late 1800s to entertain guests and house his collections. It was never really a 'home'. And while the collection is magnificent, things like the pictures were acquired for who they were by, not because of family history. You get the impression that while he might have been very, very rich and well connected he was never, well, 'happy'.
His guests had magnificent dinners in the most amazing dinning room.
And from the small conservatory at the end you can look all the way down to the mirror at the entrance. The house was clearly designed around some of the mirrors and tapestries etc.
We found this beautiful piece of English embroidery from the 17th Century in one of the galleries upstairs.
And this enamel work.
And lots of 18th Century Sevres porcelain.
The bedrooms were opulent, but you could imagine guests staying there.
And in one of the lobbies outside a bedroom we found these hangings - not easy to photograph because of the dark, but all beadwork!
This house was built in the 19th century after all, so the gentlemen has heir smoking room on the first floor. It felt like a gentlemen club!
After the house we dodged the rain and looked at the gardens.
Magnificent grounds, but if gardens are your thing then I would recommend Coton Manor instead.
That said, the rose garden was at it's best, if somewhat soggy!
And there is an interesting aviary with a small bird collection that does some sterling conservation work.
And the birds can admire this fountain!
A great day out, and the gallery is definitely worth a visit. The house is magnificent but perhaps a bit 'sterile'.
And the collecting continues. There are a few contemporary pieces, though I was not wholly bought into the larger artworks on the front drive. The cupcake didn't really work for me!
But, if you ever find yourself in the Aylesbury area, I suggest you go and see it for yourself. I would suggest booking on line, as Rob did, because entry to the house is timed (sensible - to keep the visitor numbers spread out) and build in time for lunch. There is a great restaurant!
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